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Product-Based Targeting
How to precisely target customers based on purchase behavior and products they interact with
Why This Matters
Product-based targeting allows you to send the right offer to the right person at the right time. Instead of sending generic offers to everyone, you can personalize messages based on what each customer actually cares about.
50%
improvement in conversion rate
3x
higher email open rate
60%
reduction in unsubscribes
How to Implement in Syncaty
1
Define Purchase Behavior
Use product filters in segmentation:
- •Bought from specific category (e.g., Electronics)
- •Bought specific product
- •Did not buy from category (cross-sell opportunity)
2
Create Cross Segments
Combine multiple criteria:
- •Bought phone + did not buy screen protector
- •Bought from "Women's Clothing" + did not buy "Accessories"
- •Bought 30 days ago + product is replenishable
3
Design Appropriate Offers
Customize offer for each segment:
- •Cross-sell: Complementary products
- •Upsell: Better version of product
- •Replenishment: Same product with discount
4
Automate Campaigns
Use n8n for automation:
- •Auto-send after purchase
- •Replenishment reminder before running out
- •Seasonal offers for related categories
Do's
- Use "frequently bought together" data
- Create bundle offers for complementary products
- Monitor click rate for each product type
- Test different send times for each category
- Customize offer images per product
Don'ts
- Don't target with unrelated products
- Don't send offers for products just purchased
- Don't ignore customer's price preferences
- Don't repeat same offer multiple times
- Don't target with out-of-stock products
How Others Use This
Electronics Store
Increased cross-sell by 65%Sent personalized accessory offers 7 days after any device purchase
Beauty Store
Increased replenishment rate by 40%Reminded customers before product runs out based on expected usage rate
Home Goods Store
Increased AOV by 55%Showed "Complete the Room" with complementary products for purchased furniture
Advanced Tips
- Use AI to predict next product purchase
- Create "product journey" for each major category
- Monitor product lifecycle for offer timing
- Use limited stock notifications