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Increase Average Order Value (AOV)

Proven strategies to increase the value of each order and improve profitability without increasing acquisition costs

Why This Matters

A 10% increase in AOV can boost your profits by 30% or more. This strategy targets your existing customers who are already buying, making it more efficient than trying to acquire new customers.

35%
increase in average order value
25%
increase in profitability
50%
of customers accept complementary offers

How to Implement in Syncaty

1

Identify Target Segment

Create a segment for potential customers:

  • •Order count >= 2 (repeat customers)
  • •Average order value < overall average
  • •Last order within 30 days (active)
2

Analyze Shopping Basket

Understand purchase patterns:

  • •What products are most commonly bought together?
  • •What categories are they not buying from?
  • •What is their comfortable spending limit?
3

Design Offers

Create value-increasing offers:

  • •Free shipping for orders over X SAR
  • •Buy 2 and get 15% off
  • •Free gift with orders over X SAR
4

Execute and Measure

Launch campaign and monitor results:

  • •Track AOV changes
  • •Compare conversion rates
  • •Calculate ROI

Do's

  • Set free shipping threshold slightly above current AOV
  • Offer personalized product recommendations
  • Use "Customers also bought" on cart page
  • Create product bundles at discounted price
  • Show countdown timers for limited offers

Don'ts

  • Don't overwhelm with too many product suggestions
  • Don't set threshold too high that customers ignore it
  • Don't offer discounts that eat into profitability
  • Don't neglect user experience for the sake of selling
  • Don't target low-spending customers with big offers

How Others Use This

Saudi Electronics Store

Increased AOV from 350 to 520 SAR

Offered free shipping for orders over 400 SAR + 30% off accessories with device purchase

Women's Fashion Store

Increased AOV by 42%

Created "Complete Looks" bundling 3-4 pieces at less than individual price

Online Pharmacy

Increased AOV from 85 to 140 SAR

Showed "Complete Your Routine" with complementary products for cart items

Advanced Tips

  • Use AI for personalized recommendations
  • A/B test different free shipping thresholds
  • Offer installment options for large orders
  • Create "Buy Now & Save" offers for complementary products

Boost Your Sales Today

Start by analyzing your current AOV and identify improvement opportunities

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