Churn Prevention

How to identify at-risk customers and intervene before they leave

Why This Matters

Retaining customers costs 5-7x less than acquiring new ones. Identifying customers at risk of churning early gives you a chance to intervene before it's too late.

cost of acquiring vs retaining

65%

of revenue from existing customers

30%

can be saved with early intervention

How to Implement in Syncaty

Use Churn Risk Score

Syncaty calculates churn_risk_score automatically:

•0-30: Low risk (green)
•31-60: Medium risk (yellow)
•61-100: High risk (red)

Create Risk Segments

Segment customers by risk level:

•RFM Segment = "At Risk" or "Hibernating"
•Or: churn_risk_score > 60
•Or: recency_days > 60 AND frequency >= 3

Rescue Campaigns

Design targeted interventions:

•Medium risk: "We miss you" message + offer
•High risk: Personal call + big discount
•Survey to understand absence reason

Continuous Monitoring

Track results and improve:

•Monitor risk score changes weekly
•Measure rescue success rate
•Adjust offers based on results

Do's

Intervene early before risk gets too high
Ask about absence reason politely
Offer real value not just discounts
Personalize based on purchase history
Follow up after intervention to confirm return

Don'ts

Don't wait until risk reaches 100%
Don't send generic messages to everyone
Don't pressure annoyingly
Don't ignore previous complaints
Don't rely only on discounts

How Others Use This

Beauty Store

Reduced churn by 40%

Created weekly alert for customers with risk > 50 and sent personalized offer + free samples

Coffee Store

Saved 35% of at-risk customers

Called "At Risk" RFM customers personally and offered discounted monthly subscription

Clothing Store

Increased retention by 25%

Sent short survey + 20% discount code for everyone who responds

Advanced Tips

Create dashboard to monitor churn trends
Use automated alerts for quick intervention
Analyze churn reasons to improve product/service
Compare churn rate by category and product

Protect Your Customers from Churning

Start identifying at-risk customers today

Create Segment