DocsOverview
Cart Abandonment Recovery
How to recover lost sales from customers who left items in their cart without completing purchase
Why This Matters
Over 70% of shopping carts are abandoned before checkout. Recovering even a small portion of these carts can significantly increase your revenue without any additional acquisition costs.
70%
cart abandonment rate
45%
open recovery emails
21%
complete purchase after reminder
How to Implement in Syncaty
1
Identify Abandoned Carts
Use order data to identify customers:
- •Orders with "pending" or "cancelled" status
- •Last activity more than 1 hour ago
- •Cart value > 100 SAR
2
Segment by Value
Prioritize carts by value:
- •High value carts: > 500 SAR
- •Medium carts: 200-500 SAR
- •Low value carts: < 200 SAR
3
Recovery Email Sequence
Create smart message sequence:
- •After 1 hour: Product reminder
- •After 24 hours: Free shipping offer
- •After 48 hours: 10% discount
4
Automate with n8n
Fully automate the process:
- •Webhook on pending order creation
- •Smart delays between messages
- •Stop sequence on purchase
Do's
- Show product images in the email
- Add clear "Complete Purchase" button
- Mention if stock is limited
- Personalize with customer name
- Test different send times
Don'ts
- Don't send more than 3 emails
- Don't offer discount in first email
- Don't use pushy pressure language
- Don't ignore unsubscribe preferences
- Don't email very low value carts
How Others Use This
Electronics Store
Recovered 25% of abandoned cartsSent reminder after 1 hour with product images + free shipping for orders over 300 SAR
Fashion Store
Increased revenue by 18%Used "Item almost sold out" + 5% discount code in second email
Beauty Store
Recovered 30% of cartsAdded free sample with any order completed within 24 hours
Advanced Tips
- Use SMS for high-value carts
- Add countdown timer for offer
- A/B test email subject lines
- Track abandonment reason (price, shipping, etc.)