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Birthday Marketing
How to build personal relationships with customers through customized birthday messages
Why This Matters
Birthday emails have the highest open and conversion rates. It's a personal moment where customers feel appreciated, which strengthens loyalty and increases purchase likelihood.
45%
birthday email open rate
25%
conversion rate from birthday offers
4x
higher than regular campaigns
How to Implement in Syncaty
1
Collect Birthday Data
Ensure birthday dates are captured:
- •birthday field in customer data
- •Encourage customers to complete profiles
- •Offer incentive to add birthday
2
Create Birthday Segment
Identify upcoming birthdays:
- •birthday in next week
- •Or: birthday this month
- •Exclude those without dates
3
Design the Offer
Create a special offer:
- •Personal discount (15-25%)
- •Free gift with order
- •Free shipping + greeting message
4
Schedule Messages
Automate sending:
- •2 days before: Teaser
- •Birthday day: Greeting + offer
- •After one week: Offer reminder
Do's
- Make the message personal and warm
- Offer exclusive not generic discount
- Give enough time to use the offer
- Include customer name in message
- Design a beautiful celebratory template
Don'ts
- Don't make offer too short-lived
- Don't send generic message to everyone
- Don't forget the actual greeting
- Don't require minimum order amount
- Don't ignore past birthdays
How Others Use This
Jewelry Store
Increased conversion by 35%Sent 20% voucher + small surprise gift with every order in birthday month
Dessert Store
Increased birthday AOV by 50%Offered free small cake with any order over 100 SAR
Perfume Store
Converted 40% of birthday messages to salesSent free perfume sample + 25% off full-size bottle
Advanced Tips
- Create special celebratory email template
- Use SMS for instant greeting
- Offer deals for other occasions (anniversary)
- Track who used last year's offer