Evaluate your customer communication, personalization, and retention strategies with a 67-point professional checklist.
📧
17
Communication
🎯
17
Personalization
❤️
17
Retention
How to use
1Open your online store in another tab
2Go through each section and check items that apply
3Get your score and actionable insights
Open your store in another tab and check each item as you go.
Frequently Asked Questions
What does a customer engagement audit measure?+
It evaluates your communication channels, personalization efforts, social proof, live chat, loyalty touchpoints, and retention strategies to determine how well you engage and retain customers.
Why is customer engagement important for e-commerce?+
Engaged customers spend 60% more per transaction, have 3x higher lifetime value, and are 5x more likely to repurchase. Improving engagement directly impacts revenue and reduces acquisition costs.
How is the engagement score calculated?+
Each checklist item is weighted by importance (1-3). Your score is the percentage of weighted points achieved out of the total possible, giving higher weight to high-impact practices.
What areas does the engagement audit cover?+
The audit covers email marketing, SMS campaigns, social media engagement, live chat and support, personalization, loyalty programs, and post-purchase experience.