Evaluate your e-commerce operational efficiency including order fulfillment, shipping, and customer service.
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Order Fulfillment
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Shipping & Delivery
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Customer Service
How to use
1Open your online store in another tab
2Go through each section and check items that apply
3Get your score and actionable insights
Open your store in another tab and check each item as you go.
Frequently Asked Questions
What does an e-commerce operations audit cover?+
It evaluates your entire order lifecycle — from checkout and payment processing through fulfillment, shipping, delivery, and returns — identifying bottlenecks and inefficiencies that increase costs or hurt customer satisfaction.
How can I reduce order fulfillment time?+
Automate order routing, optimize warehouse layout, implement batch picking, integrate real-time inventory sync, and set up automated shipping label generation. Most stores can cut fulfillment time by 40-60% with these changes.
What are the key operations KPIs to track?+
Track order accuracy rate, average fulfillment time, shipping cost per order, return rate, customer service response time, and cost per order processed. These directly impact profitability and customer experience.
Should I outsource fulfillment or keep it in-house?+
In-house works well under 500 orders/month with simple products. Beyond that, 3PL providers offer economies of scale. Consider hybrid models: in-house for local, 3PL for regional/international.