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E-Commerce Analytics Audit
Assess your analytics setup, tracking implementation, and data-driven decision making processes.
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16
Tracking Setup
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16
KPI Monitoring
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16
Reporting & Insights
How to use
1Open your online store in another tab
2Go through each section and check items that apply
3Get your score and actionable insights
Open your store in another tab and check each item as you go.
Frequently Asked Questions
Why do I need an analytics audit?+
Most stores have tracking gaps, misconfigured events, or underutilized data. An analytics audit ensures you're collecting accurate data and actually using it to make profitable decisions.
What analytics tools should I be using?+
At minimum: Google Analytics 4 for traffic, your platform's built-in analytics for sales, and a heatmap tool like Hotjar for UX insights. Advanced stores add a BI tool (Looker, Metabase) for custom dashboards.
How do I know if my tracking is accurate?+
Compare analytics revenue with actual payment processor data — they should be within 5%. Check for duplicate events, missing pageviews, and broken conversion funnels. Use tag audit tools like Google Tag Assistant.
What metrics matter most for e-commerce?+
Focus on conversion rate, average order value (AOV), customer acquisition cost (CAC), customer lifetime value (CLV), and cart abandonment rate. These five metrics drive 80% of strategic decisions.