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Customer Loyalty Audit
Evaluate your loyalty program design, rewards structure, and customer retention strategies.
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Program Design
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Rewards & Benefits
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Member Experience
How to use
1Open your online store in another tab
2Go through each section and check items that apply
3Get your score and actionable insights
Open your store in another tab and check each item as you go.
Frequently Asked Questions
Why do I need a customer loyalty audit?+
A loyalty audit identifies gaps in your retention strategy. Acquiring a new customer costs 5-7x more than retaining one, so optimizing loyalty directly improves profitability.
What makes a good loyalty program?+
Effective programs offer clear earning/redemption rules, tiered rewards, personalized offers, and emotional engagement beyond just discounts. The best programs increase purchase frequency by 20%+.
How do I measure loyalty program success?+
Track repeat purchase rate, customer lifetime value (CLV), program enrollment rate, reward redemption rate, and Net Promoter Score (NPS). Compare these metrics before and after program changes.
Should I use points, tiers, or cashback?+
It depends on your audience. Points work well for frequent purchases, tiers for aspirational brands, and cashback for price-sensitive markets. Many successful programs combine 2-3 mechanics.