Evaluate your customer acquisition channels, conversion funnels, and growth strategies.
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Traffic & Channels
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16
Conversion Optimization
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16
Growth Strategy
How to use
1Open your online store in another tab
2Go through each section and check items that apply
3Get your score and actionable insights
Open your store in another tab and check each item as you go.
Frequently Asked Questions
What is a customer acquisition audit?+
It evaluates all your customer acquisition channels — paid ads, SEO, social media, referrals, and partnerships — measuring cost-effectiveness and identifying the most profitable growth opportunities.
How do I calculate customer acquisition cost (CAC)?+
Divide total marketing and sales spend by the number of new customers acquired in the same period. A healthy e-commerce CAC is typically 20-30% of first-order value, with payback within 3-6 months.
Which acquisition channel should I focus on?+
Start with your best-performing channel by ROAS (Return on Ad Spend). For most stores: Google Shopping for high-intent buyers, Meta ads for awareness, and email for nurturing. Diversify once your primary channel is optimized.
How do I reduce my customer acquisition cost?+
Improve landing page conversion rates, refine audience targeting, build organic channels (SEO, content, referrals), optimize ad creatives with A/B testing, and implement retargeting for warm audiences.